Even though a website is accessible all over the world, any businesses with a brick and mortar store will benefit from local search engine optimization (SEO). If your business is in the Greater Los Angeles area, you may need Los Angeles search engine optimization to bring customers to your establishment.
According to the U.S. Census Bureau (2012), small businesses make up to 90 percent of total sales receipts. Meanwhile, a Yodel study showed that 82 percent of people use local businesses more than national chains. These data clearly shows why SEO in Los Angeles is a good marketing strategy, which you can achieve with the help of companies like Web Global.
With SEO, you’ll change the layout and content of your website to be more relevant and get a higher ranking on search engine pages. This is done through keywords and phrases that are part of your website content. You have a good chance of attracting visitors to your site if you rank high on the first page of a search engine. As a marketing strategy, it’s recommended to have SEO that complements all of your web marketing, so you present a cohesive and effective online promotion campaign.
Creating Local SEO
There are several ways to create good local SEO. Start by highlighting the main things that consumers like about local businesses. This usually means high-quality product and good customer service. Positive reviews from satisfied customers are another point to emphasize, so always aspire to get good feedback from your satisfied customers. Most people value reviews when searching for a product or service and 90 percent of people would leave a good review if asked.
Websites are a very important source for information about a product or service. Most people want recently updated websites or mobile-optimized sites, so keep your website as current as possible. This means reviews should be no older than three years old at the most. Of course, the more recent the reviews or testimonials are, the better it is for you.
Local SEO is an investment for your company. The aim is for it to deliver slow, steady, and in incremental results. It is an investment in the visibility of your business. It will make you highly visible and well-presented which will in turn give you a strong reputation.
For small businesses and single-location service area business, a city landing page is the right marketing strategy in the local SEO industry.
5 Ways to Use What Consumers Want to Boost Local SEO Strategy. Search Engine Land.
The 16 Secrets of Guerrilla Local SEO. Search Engine Land.
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